Setting Up a Skincare Menu for Your Clinic
A well-designed skincare menu is essential for maximising revenue and patient outcomes in your aesthetic clinic. This guide covers product selection, treatment pricing, menu design, and patient communication strategies.
Choosing Your Product Range
Select products that cover the core treatment categories: anti-aging, hydration, pigmentation, acne, and maintenance. Skymedic's professional range provides comprehensive coverage with consistent quality across all categories. Focus on 3-5 hero products that you can become expert in, rather than offering everything.
Pricing Strategy
Price treatments based on value delivered, not just product cost. Factor in your expertise, treatment time, overheads, and the results patients can expect. A typical markup on product cost of 3-5x is standard in the UK aesthetics market.